Google enhances Search to show more useful information

Google is enhancing Search to improve the quality and the helpfulness of results. In the latest update, the tech giant is making algorithmic enhancements to its core ranking systems to ensure that the most helpful information surfaces on the web while keeping unoriginal content to low levels in results. Additionally, the updated spam policies will ensure that the lowest-quality content is out of Search results.

"We're making several updates to our spam policies to better address new and evolving abusive practices that lead to unoriginal, low-quality content showing up on Search. We'll take action on more types of these manipulative behaviours starting today. While our ranking systems keep many types of low-quality content from ranking highly on Search, these updates allow us to take more targeted action under our spam policies," Google wrote in a blog post on Tuesday.

Next up, Google Search will now consider very low-value, third-party content that is created only for the purpose of improving ranking and without close oversight of a website owner to be spam. Google has stated that it will enforce this policy from May 5 onwards. However, it has provided a two-month window for website owners to make necessary changes before enforcement begins.

With this update, expired domains that are purchased and repurposed to boost the search ranking of low-quality content will also be considered spam.

"Search helps people with billions of questions every day, but there will always be areas where we can improve. We'll continue to work hard at keeping low-quality content on Search to low levels, and showing more information created to help people," Google said.