Amazon Prime Day Drives Record $14.2 Billion in Online Sales: Adobe Analytics Report

Shoppers in the United States spent about $14.2 billion online during the 48-hour Amazon Prime Day event, according to Adobe Analytics. The event prompted other retailers like Walmart and Target to launch their own discounts, boosting online spending by 10.5% from the previous year’s figures.

Shoppers spent about $14.2 billion online across retailers in the United States during the 48-hour Amazon Prime Day event, according to a report from Adobe Analytics on Thursday.

The Amazon sales event in July has spurred other major retailers such as Walmart and Target to launch attractive deals, aiming to capture customers hunting for steep discounts.

Adobe Analytics, which closely examines e-commerce transaction data, had initially forecasted that consumers could spend $14 billion over the two days, marking a 10.5% increase from the previous year.

(With inputs from agencies.)