Energizer's Bold Entry into India with Innovative Power Solutions
Energizer Portable Power, operated by TennRich, launches a new range of innovative power solutions in India. The lineup, including fast charge power banks, air compressors, and wireless charging pads, aims to revolutionize how Indian consumers power their devices. Initial focus will be on Amazon India, expanding to major trade channels and Apple Premium Retailer stores.
- Country:
- India
Energizer Portable Power, under the operation of TennRich, has launched an array of cutting-edge power solutions in the Indian market. The portfolio includes fast charge power banks, air compressors, wireless charging pads, and car mounts, designed to transform the way Indian consumers power their devices.
Initially available on Amazon India, the brand plans a strategic focus on marketing and sales promotions, followed by an expansion into the General Trade Channel, specifically targeting key states in North India. Subsequent phases include partnerships with South India's Large Format Retailers (LFR) and Organized Trade (OT) chain stores, as well as key Apple Premium Retailer (APR) stores across India.
''We are thrilled to bring our innovative products to the Indian market," said Douglas Chen, CEO at TennRich International Corp. "Our solutions are designed to help end users power their daily devices at crucial moments. We aim to be a reliable portable power provider for Indian consumers.'' The range includes notable products like the Power Bank Series with wireless charging capabilities, a fast wireless charging Car Mount, an ultra-thin Wireless Charging Pad, and a Portable Air Compressor with multiple functionalities.
''Energizer's legacy of consumer-focused products continues in India, bringing innovation and reliability,'' stated Manish Prasad, APAC & MEA Region Executive Director at TennRich.
For more information, visit: http://www.energizerpowerpacks.com/ PR Contact: ady_yen@tennrich.com.tw
(With inputs from agencies.)