Quora: Dominating Google's AI Overviews

A Semrush study reveals Quora as the most cited domain in Google's AI Overviews, highlighting its role in high-quality content and advertising opportunities. The study indicates a significant shift toward AI search visitors, offering brands enhanced visibility and revenue growth in the evolving AI-powered discovery landscape.

A recent independent study by Semrush has found Quora to be the most frequently cited domain within Google's AI Overviews. This discovery underscores Quora's reputation for delivering expert-driven, high-quality content, presenting a substantial opportunity for advertisers.

As AI Overviews increasingly redefine the search landscape, millions are finding Quora through AI-generated summaries, incentivizing marketers to target high-intent audiences using Quora Ads. According to Quora's Chief Revenue Officer, Vinay Pandey, the platform remains a coveted source of nuanced, human-generated answers, retaining significant value for both consumers and algorithms.

The Semrush study positions AI search as more than a fleeting fad, projecting it to surpass traditional search by 2028. With Quora topping the list of cited domains in AI Overviews, its native ad formats, like Promoted Answers, offer brands a strategic advantage in today's AI-driven discovery era.

(With inputs from agencies.)