YouTube TV Secures Multi-Year Agreement with NBCUniversal

Alphabet's Google and NBCUniversal have secured a multi-year agreement to keep popular NBC shows on YouTube TV. This deal ensures NBCUniversal's networks and Peacock are available on YouTube, marking a significant step in the evolving media landscape. It follows negotiations on rates for broadcasting content.

Alphabet's Google and NBCUniversal have solidified a multi-year agreement that ensures popular NBC shows, such as 'Sunday Night Football' and 'America's Got Talent,' continue airing on YouTube TV. This resolution concludes a protracted negotiation process, benefiting viewers nationwide.

As one of the largest pay-TV distributors in the U.S., YouTube TV will offer NBCUniversal's comprehensive network portfolio, including NBC and CNBC. Moreover, users can access the Peacock streaming service through YouTube's Primetime Channels, a marketplace facilitating subscriptions to third-party streaming services.

With YouTube now commanding the largest share of TV viewership in the U.S., surpassing stalwarts like Netflix and Disney, this deal highlights the increasing importance of adaptable content delivery. The negotiation overcame earlier disputes over carrier rates, ultimately preserving uninterrupted access to NBCUniversal programming for YouTube TV's substantial subscriber base.

(With inputs from agencies.)