Cyber Monday Spending Set to Soar

Adobe Analytics forecasts a surge in Cyber Monday spending in the U.S., projecting $14.2 billion in sales. This marks a 6.3% year-over-year increase, with the majority of purchases attributed to the electronics, apparel, and furniture sectors.

Adobe Analytics has released its latest forecast, projecting U.S. consumer spending on Cyber Monday to reach $14.2 billion, marking a 6.3% increase compared to last year.

This surge is expected to be driven primarily by three key categories: electronics, apparel, and furniture. These sectors are anticipated to account for over half of all online purchases.

The forecast highlights the growing reliance on e-commerce during the shopping holiday, reflecting broader consumer trends towards digital purchasing.

(With inputs from agencies.)