India: The World's Largest Market for Large Language Models

India has emerged as the top market for large language model platforms like ChatGPT, Gemini, and Perplexity. While this provides opportunities for enhanced productivity and learning, the domestic startup ecosystem might face challenges from global LLM dominance.

India has taken the lead as the largest market for platforms such as ChatGPT, Gemini, and Perplexity, according to a report by Bofa Securities. The rapid adoption of large language models (LLMs) in the country is driven by factors like affordable data plans and a tech-savvy, English-speaking population.

The surge in LLM usage makes India an 'ideal test bed' for AI applications built on these models, capable of executing tasks independently. However, while consumers benefit from improved productivity and learning—including access in regional languages—the burgeoning use of LLMs might pose a threat to local startups competing with established global entities.

As global LLMs gain extensive data for refining and improving their models, domestic telcos see potential in collaboration and increased revenue opportunities. Meanwhile, the dominance of international players such as Meta and Google underscores the challenges for emerging local companies in the AI domain.