Samsung's AI-Driven Revolution: Transforming TV Viewing by 2026

Samsung aims to redefine TV viewing by 2026 with its new AI-based Vision AI Companion (VAC) platform. The platform promises a more interactive and personalized experience, transforming TVs from passive displays to active participants. Samsung plans to maintain market leadership with innovations including Micro RGB and OLED TVs.

Samsung anticipates 2026 as a pivotal year to redefine the television viewing experience through an AI-based interactive interface, according to a company official.

SW Yong, President of VD Business at Samsung Electronics, highlighted a shift from traditional viewing to active user interaction, during his speech at CES 2026.

The strategy, Vision AI Companion (VAC), aims to provide smarter, personalized TV experiences, backed by a lineup of innovative products like Micro RGB and OLED TVs.