DrinkPrime Secures $2.2M to Revolutionize IoT Water Purifiers

IoT water purifier platform DrinkPrime raised $2.2 million, led by Mirabilis Investment Trust and Artha Continuum Fund. The funding will expand operations, technology, and services, aiming for growth across 20 cities and a million households. Meanwhile, D2C pet brand Moe Puppy secures additional Rs 2 crore for growth.

Bengaluru's DrinkPrime, an IoT-enabled water purifier subscription service, has secured $2.2 million in funding, spearheaded by Mirabilis Investment Trust and Artha Continuum Fund. The company plans to utilize the funds for geographic expansion, enhancing its technology platform, and scaling operations.

The startup intends to boost its IoT and data capabilities to enhance device monitoring, predictive servicing, and customer experience. Additionally, the capital will aid in expanding its field service infrastructure and supporting research and development, alongside new product innovations.

COO Sanjay Sunku stated that DrinkPrime aims to grow into 20 cities and reach one million households in three years, focusing on service operations and technology solutions for water challenges. Concurrently, Moe Puppy, a Gurugram-based pet care brand, raised Rs 2 crore for R&D and brand optimization.

(With inputs from agencies.)