InMobi acquires AI platform MobileAction to drive growth in iOS ecosystem

Softbank-backed advertising technology firm InMobi has acquired San Francisco-based MobileAction for an undisclosed amount to strengthen its presence in Apples iOS space, the company said on Thursday. MobileActions AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi advertising, InMobi, Vice President and General Manager, Rohit Dosi, said in a statement.

Softbank-backed advertising technology firm InMobi has acquired San Francisco-based MobileAction for an undisclosed amount to strengthen its presence in Apple's iOS space, the company said on Thursday. Founded in 2013 and headquartered in San Francisco, MobileAction is a pioneer in AI-driven app analytics and a trusted growth partner for app developers and marketers worldwide. The company is best known for its expertise in Apple ads and App Store Optimisation, helping marketers improve discoverability and performance. ''As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision. MobileAction's AI-powered platform and leadership in helping marketers drive growth for their apps makes this a highly strategic addition to InMobi advertising,'' InMobi, Vice President and General Manager, Rohit Dosi, said in a statement. Following the close of the transaction, MobileAction will continue to operate as a dedicated platform, with its team across the US, Europe, and Turkey joining the InMobi Group. InMobi plans to invest further in MobileAction's product innovation and global go-to-market efforts, with a strong focus on the US, APAC, MENA, and other global markets. The financial terms of the transaction were not disclosed. ''The acquisition strengthens InMobi Advertising's ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimization. It also extends InMobi's full-stack advantage -- pairing their agentic commerce consumer offering, Glance, with a global advertising platform now further enhanced by MobileAction's specialized expertise,'' the statement said. MobileAction is widely used by leading global brands and app publishers, including Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline. ''Joining InMobi marks an exciting next chapter for MobileAction,'' MobileAction Founder & CEO Aykut Karaalioglu said.