Inside Honda's Internal Turmoil: The Battle Over Leadership and EV Strategy

Retired Honda Motor executives blame CEO Toshihiro Mibe for the automaker's setbacks, particularly neglecting China's market and failed electric vehicle investments. Despite demands for his resignation, Mibe remains in power, supported by Honda's board. The company navigates challenges as it strives to balance traditional and electric vehicle production in a changing market.

Late last year, a group of retired Honda Motor executives began holding private meetings to discuss the issues plaguing the Japanese automaker, which they attributed to Chief Executive Toshihiro Mibe. Over text messages, meetings, and meals, they laid out a case against the former engineer, according to a written summary and interviews.

The executives accused Mibe of neglecting the world's largest auto market, China, and of making poor decisions regarding electric vehicles, which they claim could lead to Honda's first annual loss in seven decades. They also alleged that Mibe prioritized golf sponsorships over business matters.

Despite the criticism, Mibe retains his role, with the backing of Honda's board. The company faces significant challenges as it balances maintaining its traditional business and developing electric vehicles to stay competitive. The internal struggles highlight the automaker's broader industry challenges in a rapidly evolving market.