Borgogno and Perschke are anticipating a landmark design for PF0 inspired by Pininfarina's classic cars

Core to this concept are two screens located on either side of a compact steering wheel and angled towards the driver. Conventional dials have been eliminated and replaced with a head-up display (HUD) delivering all the vital information.

Automobili Pininfarina anticipates PF0 owners will be experienced at track driving in modern performance cars - and even racing cars - and therefore familiar with HUD. Nick Heidfeld, the brand's Development Driver, and brand ambassador will focus as much on how the occupants relate with the interior at speed as they do on the action outside the cockpit. With his unprecedented level of Formula 1 and Formula E experience, a key role for Heidfeld will be ensuring the HUD and all necessary in-car controls fall easily to hand and are instantly accessible and understood in all driving conditions.

Luca Borgogno: "Pininfarina cars are renowned for their interior design as much as the exterior, and this isn't simply limited to the layout of the dash and the quality of the materials. How an occupant feels in the car at all times, how he or she changes their point-of-view from inside to outside without distraction, and how they relate to information sources, is as important to us as Pininfarina SpA's exterior design principles."

Borgogno and Perschke are anticipating a landmark design for PF0 that is inspired by Pininfarina's classic cars. And this expectation is also a goal for the technology and sustainability within the car. Surfaces and screens will provide the portals to infotainment and connectivity, supported by future-proof infotainment and software from innovative technology partners. Meanwhile, materials will be ethically sourced, and consist of natural woods and paints without chemical ingredients.

"We want owners and passengers to really live with this car and be proud of its provenance and what it says about them. So the design execution will deliver both a reassuringly luxurious, comfortable and entertaining interior and a traditional 'Pininfarina' experience as a whole. Pininfarina SpA's historic values of elegance and simplicity provide us with a great opportunity to stand out from the design of most current supercars and hypercars," Borgogno concluded.

To register your interest in PF0 or to access the media kit, please visit:

www.automobili-pininfarina.com

Editor's notes

Automobili Pininfarina will operate from an operational headquarters in Munich, Germany, with a team of experienced automotive executives from luxury and premium car brands. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world.

The company is a 100 percent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark license agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on they're unique almost 90-years experience of producing many of the world's most iconic cars.

Anand Mahindra, Chairman Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina SpA, and Dr. Pawan Goenka, Chairman Mahindra Racing, launched the new car brand with Michael Perschke, CEO Automobili Pininfarina at the Rome Formula E race on April 13th, 2018. Mahindra has quickly built up the experience of cutting-edge 'race-to-road' sustainable high-performance technological innovation having competed in every Formula E race since the world's most innovative motor racing series began in 2013.

Automobili Pininfarina will combine this 'in-house' expertise with partnerships with some of the world's leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late-2020.

Dan Connell, Chief Brand Officer, +44(0)7464-039401, d.connell@automobili-pininfarina.com | Luca Rubino, Digital Communications, +49(0)17841-16025, l.rubino@automobili-pininfarina.com

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