Castrol India appoints Jaya Jamrani as vice president – marketingPTI | New Delhi | Updated: 12-01-2021 14:46 IST | Created: 12-01-2021 14:46 IST
The appointment is effective from January 1, 2021.
''Her broad-based experience and understanding of changing consumer needs has helped her lead some iconic campaigns for Castrol like the Castrol CRB Truck Aasana and Castrol Super Mechanic, drive successful media and content partnerships including Castrol Activ Scooter Girl in the City and Castrol POWER1 Roadies as well as steer strategic associations like the Castrol-3M collaboration,'' it said.
Sandeep Sangwan, managing director, Castrol India, said along with her strong knowledge of business and proven ability to drive results, Jaya can be credited with some of the firm's successful purpose-led marketing and influencer-advocacy campaigns in the recent past.
Jaya Jamrani said, ''I am humbled by this opportunity to lead marketing for the iconic 100-year young brand that is Castrol. The future promises to be just as exciting as we continue on our transformation agenda with the evolution of lubricants usage and shifts in attitudes towards mobility and convenience.'' PTI ANZ DRRDRR
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)