Emami ropes in Ayushmann Khurrana for newly launched soaps, hand washes

To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana.. We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care.

FMCG major Emami Ltd on Thursday said it has roped in Bollywood actor Ayushmann Khurrana as brand ambassador for newly launched soaps and hand washes.

''Emami Ltd begins 2021 with a significant endorsement deal as it signs on National Award-winning Bollywood star Ayushmann Khurrana for its new launches BoroPlus Soaps and Hand Washes,'' the company said in a statement.

Emami Ltd Director Priti A. Sureka said: ''With the onset of COVID -19 pandemic, awareness about personal hygiene is something which has become significantly critical today.'' ''Soaps and hand washes have been found to be highly penetrated hygiene products that are essential for everyone... To create better consumer awareness about these two focus categories of BoroPlus, we feel happy to associate with Ayushmann Khurrana.. We believe that his personality will complement BoroPlus, a brand which is synonymous with trust and care.''