Malls Resurge, but E-Commerce a Threat in Tier-2/3 Cities

With respect to the quality of the operational mall stock, around 40-45% meet 'good quality' requirements, 30-35% of them are in the mediocre range, while the remaining in the weak category. In the next 5 years, the good quality stock will increase by 10-15% while the mediocre and weak stock may decline by 5-10%, respectively.

The report also examines the syndrome of failed and struggling malls and envisages re-inventing strategies for retail malls to strengthen their positioning in the evolving digital era. It makes a strong argument for the Technology Imperative as physical retail's only viable means to counter e-commerce competition.

In a country like India that boasts of a population of 1.35 billion and the rapid adoption of the tech-savvy culture, modernization and innovation are critical for the survival of brick-and-mortar stores.

In the final analysis, the advantage that physical retail has over e-commerce is essentially the 'experience' factor. By uniting conventional methods with key success elements of digital experience, brick-and-mortar retailers can offer consumers an experience surpassing that of online shopping.

About ANAROCK Property Consultants:

The ANAROCK Group is India's leading specialized real estate services company with diversified interests across the real estate value chain. Anuj Puri, the Group's chairman, is a highly-respected industry veteran and India's most prominent thought leader in the real estate domain. He has over 27 years' expertise in leveraging Indian and global real estate opportunities.

ANAROCK Group's key strategic business units are Residential Broking & Advisory, Retail Transactions & Advisory, Capital Markets, Hospitality, Investment Management, and Research & Consulting. ANAROCK's growing business teams account for 1500 of the real estate industry's most qualified and experienced professionals. With operations across all major Indian markets and dedicated services in Dubai, ANAROCK also has global business coverage via over 80,000 hand-picked channel partners. Every facet of ANAROCK's rapidly-expanding business portfolio is governed by the Firm's core assurance to its clients and partners - Values over Value.

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