Bodycare Creations signs on as official partner of Punjab Kings for the 2021 Edition of Indian Premier League

Bodycare Creations, the Indian innerwear brand, announced today that they will be one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins in India on April 9.

ANI | New Delhi | Updated: 08-04-2021 13:05 IST | Created: 08-04-2021 13:05 IST
Bodycare Creations signs on as official partner of Punjab Kings for the 2021 Edition of Indian Premier League
Bodycare Creations - Official Partner of Punjab Kings. Image Credit: ANI

New Delhi [India], April 8 (ANI/NewsVoir): Bodycare Creations, the Indian innerwear brand, announced today that they will be one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL) which begins in India on April 9. Bodycare is a trusted name for over 25 years and has been loved by Indian women for their style and intimate innerwear that delivers fit, quality, and comfort.

Speaking on the association, Sanjay Dawar, Managing Director, Bodycare Creations Ltd. said, "Punjab Kings is an exciting franchise in the IPL and we are delighted to be associated with the team that shares the same passion, dedication, never-say-die attitude and strength as Bodycare. At Bodycare, we're all for offering comfort, be it on the field or off-field and it gives us immense pride to roar as the official sponsor of Punjab Kings, the spirit of Punjab. We wish them all the best to bring the trophy home." This is the brand's first association with the Punjab outfit and with a great female viewership of the IPL, Bodycare has found the ideal partnership. Dawar elaborates further, "Cricket is undoubtedly the most-watched sport in the country and provides the perfect platform to connect with millions of young and vibrant sports enthusiasts. As part of our brand marketing strategy, we are all set to bat on a new pitch with this tie-up alongside garnering maximum visibility and viewership for the brand."

Bodycare's special campaign on body positivity will also spread the right message to the viewers with this association. Punjab Kings CEO Satish Menon said, "We are pleased to announce that Bodycare Creations will come on board as the team's official sponsor for IPL 2021. This partner confirms our belief in the rising viewership amongst women especially in the North of India. We are indebted to brands such as these that have taken the step to promote their products on platforms such as ours. Their support is our strength as we aim to excel on the field."

Bodycare Creations will be the official partner for the Punjab Kings team with branding rights and promotional activities throughout the IPL 2021-2022 cricketing season. The brand logo will appear on the team's leading trouser. Since 1992, Bodycare Creations has set the standard for intimates. Pioneering the industry from design to production using the best materials and unparalleled technologies, to deliver comfort, confidence, and care to every woman. Bodycare strives to meet the diverse needs of its customers by continuously evolving with the latest technologies and innovation to deliver stylish and intimate innerwear that gives the best fit possible, made for everybody and every woman and man, it stands committed to offering fashion quality and comfort at an unbelievable price. Bodycare today is a renowned name in the innerwear industry all over India and overseas, constantly updating the designs keeping comfort and quality in mind.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

Blockchain in Healthcare: Opportunities and challenges

The use of blockchain in healthcare is a relatively new innovation with many of its uses still being explored and related technologies being developed, improved, and scaled. ...

Debate surrounding vaccine passports and development misses bigger picture

... ...

Blockchain vs IOTA: Looking for a better alternative

... ...

For stability, Iraq needs to crack down on corruption

... ...

Videos

Latest News

1.84 lakh people in 18-44 age group vaccinated in 4 days: Sisodia

As many as 1.84 lakh people in the 18-44 age group have received the first dose of COVID-19 vaccine since the inoculation of this category started on May 3, Deputy Chief Minister Manish Sisodia said on Friday.According to Delhi governments ...

Bajaj Finserv Launches 'Savdhan Rahein, Safe Rahein', a Public Awareness Campaign on Financial Fraud Risks

Bajaj Finserv, one of the largest financial conglomerates in India, has launched its public awareness campaign, Savdhan Rahein. Safe Rahein, across digital and social media platforms, to educate customers and public at large on financial fr...

Curfew in Goa for 15 days from Sunday

The Goa government on Friday announced a 15-day curfew in the state from May 9 to contain the spread of coronavirus infection.In another decision, carrying negative COVID-19 test report or a vaccination certificate has been made mandatory f...

AP CM slams Jharkhand CM Hemant Soren for his dig at PM

Amaravati, May 7 PTI Andhra Pradesh Chief Minister Y S Jagan Mohan Reddy on Friday lashed out at his Jharkhand counterpart Hemant Soren for his jibe at Prime Minister Narendra Modi.Jagan took exception to a tweet by Soren in which the latte...

Give Feedback