Amazon adds 3 more languages for seller registration, account management services


PTI | New Delhi | Updated: 19-09-2021 14:28 IST | Created: 19-09-2021 14:21 IST
Amazon adds 3 more languages for seller registration, account management services
Representative image Image Credit: ANI
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E-commerce major Amazon on Sunday said sellers will now be able to register on Amazon. in the marketplace and manage their online business in three more languages - Malayalam, Telugu, and Bengali.

The move comes ahead of the festive season and will benefit thousands of existing Amazon sellers, many potential and new sellers from markets across tiers to run their business on Amazon. in the marketplace in a language of their choice and preference, a statement said.

With this launch, Amazon. now allows sellers to manage their online business in eight languages including Bengali, Gujarati, Hindi, Kannada, Marathi, Malayalam, Telugu, Tamil, and English.

Using any of the regional languages, sellers can do everything from registering as an Amazon seller for the first time, to managing orders, inventory, and accessing performance metrics – all in the language of their preference, the statement said.

Amazon has about 8.5 lakh sellers on its marketplace in India.

This experience has been made available on Amazon seller Central as well as on the mobile app, it added.

As Amazon works towards its commitment to digitize one crore MSMEs across India by 2025, it is important to address sellers' challenges when they seek to leverage e-commerce to expand their businesses, Amazon India Director (Seller Partner Services) Sumit Sahay said.

''Language is a prominent barrier that Indian MSMEs face and our focus on localization, demonstrated in part through the launch of account management services in Telugu, Bengali, and Malayalam will make it easier for many MSMEs to conduct business online,'' he added.

Sahay said since the launch of regional language experience for sellers in 2020, over one lakh new sellers have signed up and digitized their business.

''As we gear up for the festive season, the addition of three new languages will help numerous businesses to launch their business on Amazon. in and cater to customers across the country - helping grow and scale their businesses manifold,'' he added.

E-commerce companies see a large chunk of their business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity and add features to be able to handle the spike in orders while ensuring a smooth experience for shoppers and sellers.

To launch the services in Malayalam, Telugu, and Bengali for sellers, Amazon. I worked with expert linguists to develop a holistic and comprehensible experience in each of the languages.

The team has chosen commonly used terms over perfectly translated words to make the experience relatable, easily understandable, and seamless for sellers. Advanced machine learning technologies complemented the linguists' efforts and helped the project scale across the languages and launch simultaneously.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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