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Apple and Salesforce announces strategic partnership to bring CRM and iOS platform

Apple and Salesforce on Monday announced a strategic partnership to bring together Salesforce's customer relationship management (CRM) platform and iOS platform, enabling powerful new mobile apps for businesses.

Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS, the companies said in a statement.

"We're excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad," said Tim Cook, Apple's CEO.

"With the powerful combination of iPhone, iPad, and iOS, together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world," Cook added.

The new Salesforce Mobile SDK for iOS will be available by the end of 2018.

The rebuilt Salesforce Mobile App will be available in early 2019 and the first-ever Trailhead Mobile App will launch later next year.

"With this partnership, we're bringing together the world's no 1 CRM platform with iPhone and iPad, the world's best devices for business," said Marc Benioff, Chairman, and co-CEO, Salesforce.



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