Cab-hailing major Ola to monitor rides real-time for passenger safety
The system, which is based on Artificial Intelligence (AI) and machine learning tools, will go live in Delhi and Kolkata by the end of October and in other Indian cities by the end of 2018.
As part of project Guardian, all on-going trips would be tracked through AI-driven systems, analyzing ride indicators like route deviations, unexpected and mid-way stops among others.
"Through projects like the Guardian, we believe in leveraging technology to improve the overall safety of rides across the transportation industry," the company's Vice President for Business Excellence and Safety Ankur Agrawal said in the statement.
With the use of technology, the firm aims to make roads and rides safer for customers and drivers, Agrawal added.
A few months ago, Ola also rolled out its technology-powered selfie authentication, wherein drivers need to validate their identity by taking a selfie and sharing with the Ola team through the app, to avoid impersonators driving through the platform.
Founded in 2011, the Bengaluru-based Ola is competing against its American rival Uber in the ride-hailing market. It has forayed over the last few months into Australia, the UK and will soon launch its services in New Zealand.