Canon Showcases Innovative Elevated Printing Capabilities at drupa 2024

At the heart of Canon's stand is 'The Core,' an immersive space showcasing the power of print to engage emotions and drive business transformation.

Canon's presence at drupa 2024 revolves around their campaign, 'The Power to Move,' which highlights the potential of elevated printing to enrich lives and businesses. Through the World Unseen exhibition, visitors can explore the emotional impact of elevated print and its applications in various sectors, including corporate social responsibility initiatives and retail environments.

At the heart of Canon's stand is 'The Core,' an immersive space showcasing the power of print to engage emotions and drive business transformation. The exhibition features adaptations of the recent 'World Unseen' campaign, demonstrating how imagery can be experienced through touch to tell stories and evoke emotion. Technologies behind elevated prints, such as the Arizona 2300 FLXflow and PRISMAelevate XL, are also showcased, along with examples of elevated printing used in interior décor and retail applications.

Canon's partnership with the Royal National Institute of Blind People (RNIB) resulted in the World Unseen exhibition, where blind, partially sighted, and sighted visitors could experience photography through touch. Elevated prints, produced using Canon's technology, allowed visitors to feel different elements of the scene, enhancing their understanding of the images.

Additionally, visitors to the Canon stand can witness the efficiency and versatility of the Arizona 2300 FLXflow printer, capable of producing high-quality prints on various substrates. Paired with PRISMAelevate XL software, this technology enables the creation of textured prints ideal for interior décor and retail applications.

Mathew Faulkner, EMEA Marketing & Innovation Director at Canon Europe, expressed pride in the printing portfolio and emphasized the opportunities it offers for print service providers (PSPs). He highlighted the World Unseen exhibition as an example of the possibilities achievable with Canon technology and invited visitors to explore the opportunities for business growth showcased at drupa.

After drupa, the imagery from the World Unseen exhibition will be reproduced at different locations across EMEA, allowing a wider audience to experience elevated printing and encouraging local print service providers to explore its potential.