Canon Shines at Drupa 2024 with Record Engagement and Innovative Solutions

The Canon stand, which was the third largest at the fair, featured interactive showcases that captivated approximately 6,000 visitors.

Canon Central and North Africa, a leader in imaging solutions, celebrated a landmark achievement at drupa 2024, the premier trade fair for the printing and graphics industry. Despite a decline in visitor numbers compared to 2016, Canon's booth drew substantial interest from current and prospective customers eager to explore its latest printing solutions and support services.

The event saw Canon surpass its lead generation and revenue projections, fueled by its compelling 'The Power To Move' campaign. This campaign highlighted how print can evoke emotions, drive positive change, and propel business growth using Canon's transformative technologies. The Canon stand, which was the third largest at the fair, featured interactive showcases that captivated approximately 6,000 visitors.

Key highlights of Canon's drupa 2024 presence included:

Record-Breaking Interest and Investment: Canon's innovative imagePress v1000 and v900 color series, along with its varioPRINT mono toner devices, saw unprecedented customer investment. The event also underscored the sustained popularity of toner-based digital printing technologies and the growing demand for large-format solutions such as the Arizona, Colorado, and imagePROGRAF series, which exceeded sales expectations.

World Unseen Immersive Experience: The stand featured the 'World Unseen' exhibition, showcasing elevated prints created with the Canon Arizona printer. This initiative, which premiered at GITEX Africa and will tour various African countries, provides a multi-sensory experience for blind, partially sighted, and sighted individuals through innovative print techniques.

Power of Partnerships: Canon demonstrated the impact of collaborative projects in the Printworks area. Highlights included Bower Collective's omni-channel campaigns, the Publishing 2030 Accelerator's sustainability efforts, and charitable contributions including 10,000 books and printed materials donated to various global and German NGOs. Canon also highlighted its collaboration with POCO, illustrating how programmatic print can enhance retail marketing.

Amine Djouahra, B2B Business Unit Director at Canon Central and North Africa, praised the event, stating, "Drupa is a flagship event in the global imaging industry. Our participation allowed us to showcase our extensive B2B portfolio and demonstrate our commitment to the African market. The diverse range of applications and technologies on display reinforced Canon's role as a leader in innovation and its dedication to shaping the future of the imaging industry."

Canon's presence at drupa 2024 not only highlighted its market-leading technology but also showcased its commitment to impactful partnerships and advancements in the printing sector.