Kia and Audi Lead Customer Experience Index in India

Kia India and Audi have topped the Customer Experience Index in the mass market and luxury segments respectively, according to a study by the Federation of Automobile Dealers Associations and Frost & Sullivan. The study aimed to quantify customer experiences across various metrics in the passenger vehicle category.

Kia India and Audi have emerged as leaders in the customer experience index for the mass market and luxury segments, respectively, according to a study by the Federation of Automobile Dealers Associations (FADA) and Frost & Sullivan.

The study's primary objective was to assess and quantify customer experiences across sales, after-sales service, and product quality within the passenger vehicle category. The Customer Experience Index (CEI) was conducted with a sample size of 8,685 respondents.

Kia India secured the top position in the mass market segment with a score of 45.84, followed by Toyota, Tata Motors, MG Motor, Mahindra & Mahindra, Maruti Suzuki, and Hyundai. In the luxury segment, Audi led with a score of 48.93, followed by BMW, Mercedes-Benz, Volvo, and JLR.