Aditya Ultra Steel Secures 4,545-Tonne Diwali Orders, Strengthens Gujarat Market Hold

Aditya Ultra Steel Limited has secured 4,545 tonnes of orders worth ₹20 crore during Diwali, showcasing strong market presence in Gujarat's construction sector. Leveraging logistics and dealer engagement, the company enhances its distribution network, reinforcing its standing in the Saurashtra and Kutch regions, especially in Tier 2 and Tier 3 markets.

Aditya Ultra Steel Limited, a leading manufacturer of TMT bars based in Gujarat, has reported impressive business gains this Diwali, as it secured cumulative orders amounting to 4,545 tonnes with a valuation nearing ₹20 crore. These orders were funneled through its robust network of distributors and dealers, marking a notable achievement within Gujarat's construction sector during the festive period.

The company has solidified its presence, particularly in the Saurashtra and Kutch regions, by implementing strategic dealer incentive schemes and engagement programs. These initiatives aim to amplify channel participation and expand distribution reach, especially within Tier 2 and Tier 3 markets. Aditya Ultra Steel's logistics edge, comprising 26 company-owned vehicles, assures prompt dispatches within 24 hours across various locations, even for smaller orders, fostering heightened dealer satisfaction and sustainable reorder rates.

With an operational capacity exceeding 85% utilization, bolstered by advances in furnace optimization and automation, Aditya Ultra Steel maintains product consistency while reducing costs. Chairman and Managing Director Sunny Singh expressed satisfaction with the festive orders, attributing them to dealer engagements and the company's logistical efficiencies. Aditya Ultra Steel remains committed to enhancing its market footprint in Gujarat and beyond, aligning with India's evolving infrastructure demands.

(With inputs from agencies.)