Indus Appstore Partners with Motorola to Revolutionize Indian App Market

Indus Appstore, a homegrown Android marketplace, partners with Motorola to expand reach in India. This collaboration aims at providing Motorola users with a personalized app discovery experience, supporting local developers, and offering diverse language options. The move highlights an inflection point for the Indian app economy.

Indus Appstore, an indigenous Android app marketplace, announced a strategic partnership with Motorola on Saturday, enabling its availability on Motorola devices across India. This collaboration promises broader distribution and a tailored app discovery experience for Motorola users.

Indus Appstore emerges as a meaningful alternative in the app ecosystem, catering to user preferences and India's diverse cultural milieu. Available in 12 Indian languages and English, the platform features AI-powered voice search, eliminating complex vernacular typing, and offers video previews for app functionality prior to download.

The partnership is seen as a catalyst for empowering local developers, establishing a competitive ecosystem. Priya M Narasimhan, Chief Business Officer, expressed excitement over the collaboration, emphasizing its alignment with the 'Made-for-India' ethos. T M Narasimhan from Motorola underscored the venture's alignment with providing culturally relevant and premium experiences.

(With inputs from agencies.)