BMW Sets Sights on Expanding MINI Portfolio Across India

BMW plans to broaden its MINI portfolio in India next year to address increasing demand beyond metro cities. The company aims to double its presence and enrich its product range, with prospects for double-digit growth as it expands into smaller towns and builds a community of MINI owners.

German luxury carmaker BMW is preparing to widen its MINI portfolio in India next year to meet growing demand beyond metropolitan areas, according to President and CEO Hardeep Singh Brar.

BMW currently offers the MINI Cooper, MINI Countryman JCW, and MINI Convertible, but eyes a broader reach in smaller cities and towns as acceptance for the brand grows.

"We are considering a couple of additional products under the MINI portfolio next year," Brar mentioned, emphasizing plans to expand the sales network, bolster customer confidence, and nurture a MINI community through events.

(With inputs from agencies.)