Left Menu
Development News Edition

French bakery Brioche Doree forays into India in collaboration with HR Bakers

Devdiscourse News Desk | New Delhi | Updated: 09-02-2019 20:47 IST | Created: 09-02-2019 20:22 IST
French bakery Brioche Doree forays into India in collaboration with HR Bakers

French Bakery Brioche Doree on Saturday launched its first store in India in partnership with HR Bakers, promoted by Haldiram Managing Director (MD) Ashish Agarwal. The store is in Connaught Place, here. "Internationally acclaimed Parisian French Bakery Brioche Doree launched its first exclusive store in India today with HR Bakers at Connaught Place, New Delhi," the statement said.

According to an HR Baker statement, the Haldiram MD entered into a "master franchise agreement" with the French brand. "Brioche Doree is known to be the second largest bakery/cafe chain in the world. The store of the brand in India has been curated in 100 per cent vegetarian avatar," it said.

Agarwal has invested about Rs 4-5 crore in the brand and said HR Bakers is open to exploring more synergistic tie-ups with other brands. Agarwal said four more outlets in the National Capital Region and other markets are expected in the first year of operations. The outlet has started serving delicacies French Bakery is known for.


TRENDING

OPINION / BLOG / INTERVIEW

Why COVID-19 is unstoppable in USA despite it being ranked at the top of GHS Index?

Several worst-hit countries such as Italy, France, Spain, the UK, Canada, and Russia have peaked COVID-19 cases in April. Almost all of them have gradually flattened the curve. However, the USA is setting new daily records of infections tha...

COVID-19 seems cooking biggest ever global scam

The increasing number of corruption cases on COVID-19 funds from throughout the world and involvement of high profile persons indicate that the countries cant ignore corruption in their pandemic response programs. This has generated the nee...

Health Management Information Systems lack holistic, integrated, and pandemic resilient character

Being a part of the United Nations system, the World Health Organization WHO deserves its share of rebuke for its alleged failure issue COVID-19 health emergency alerts on appropriate time. However, the pandemic has also exposed loopholes i...

Pride in the time of coronavirus: a welcome move online?

This year is different in many ways not least as celebrations are also taking place against the dramatic backdrop of a global health crisis and a resurgence in grassroots activism following the death of George Floyd in Minneapolis. ...

Videos

Latest News

Cricket-Windies close in on England total at lunch

West Indies moved within 45 runs of Englands first innings total, with Kraigg Brathwaites 65 helping the tourists to 159 for three at lunch on the third day of the first test at the Ageas Bowl on Friday. Resuming on 57 for one, Brathwaite a...

EU's Michel proposes 5 billion euros Brexit emergency fund

European Council President Charles Michel said on Friday that EU talks with Britain on their new relationship were not easy and countries, regions, and industries will face disruptions from 2021 whether there is a new pact or not. Laying ou...

Dutch government to file suit against Russia over downing of MH17

The Dutch government on Friday said it would file a suit against Russia at the European Court of Human Rights over the downing of Malaysia Airlines passenger flight MH17 over eastern Ukraine six years ago.The Netherlands, home to roughly tw...

Russian court places regional governor in pre-trial detention on murder charges

A Russian court on Friday ordered that a regional governor who beat a ruling party candidate in a 2018 election be held in pre-trial detention, charged with organising the murder of several entrepreneurs 15 years ago. Sergei Furgal, governo...

Give Feedback