Kering owner Artemis sells Giambattista Valli stake in efficiency drive

Artemis, the holding company behind ​Gucci owner Kering, has agreed ​to sell its majority stake ‌in Giambattista ​Valli to the Italian luxury brand's founder, as it presses ahead with a disposal drive targeting ‌underperforming investments.

Artemis, the holding company behind ​Gucci owner Kering, has agreed ​to sell its majority stake ‌in Giambattista ​Valli to the Italian luxury brand's founder, as it presses ahead with a disposal drive targeting ‌underperforming investments. The Pinault family vehicle has been grappling with high debts following a string of acquisitions amid a global downturn in luxury spending. In January, it ‌sold a 29% stake in Puma to China's Anta Sports Products for €1.5 billion ($1.8 ‌billion).

Artemis did not disclose the value of the Giambattista Valli deal. A 2025 filing in France showed the brand's share capital was €1.1 million. "After years of exciting collaboration, a new ⁠chapter ​is beginning in this ⁠entrepreneurial venture," Artemis President François-Henri Pinault said of the brand.

Giambattista Valli dresses typically retail ⁠from about $2,000, though many are now heavily discounted on e-commerce sites such as Farfetch ​and Mytheresa. The Italian label, known for its airy floral styles, ⁠is facing financial strain as demand falters for high-end fashion, along with peers including Valentino and ⁠Dolce & ​Gabbana.

In January, Valli cancelled its Paris haute couture show at short notice, citing an in-depth review of its business. "This agreement now allows ⁠me to regain full control of my brand and to continue developing it ⁠with enthusiasm ⁠and energy," designer and founder Giambattista Valli said in a statement on Wednesday.