CavinKare to launch premium perfumes in sachets to make product affordable

Spinz brand of perfumes in sachet from CavinKare Chennai, Mar 8(PTI): Fast moving consumer goods major CavinKare Friday announced the launch of premium perfumes in sachets, under its popular personal care brand Spinz. Following the launch of the product, the city-based company aims to make the high-cost perfume segment affordable and accessible across markets in the country.

CavinKare aims to revolutionise the fragrance segment by introducing perfumes by global experts, in a pocket-friendly format, a company statement said. "The innovation behind packing perfume as a one-time usage product in a sachet form will bring in a wind of change in the FMCG industry," CavinKare director and chief executive officer (personal care and alliances) Venkatesh Vijayaraghavan said.

He said the rural segment was contributing nearly 40-45 per cent of total revenue in the industry. "The revival of rural demand and increase in customer appetite has opened a wide scope for introduction of newer products and innovations," he said.

The Spinz sachet perfume is priced at Rs three and would be available in West Bengal and Madhya Pradesh. The company has planned to launch it in other parts of the country, later. The single-use pack (a two ml sachet) is available in two fragrances -- Purple Blast and Blue Magic, it added.