HSN to use USD 2 mn funding to strengthen its content delivery platform

Homescreen Network (HSN), a vernacular digital media venture, Monday said it has raised USD 2 million (about Rs 14 crore) in funding from SAAMA Capital. HSN, which is promoted by GrowthStory, will use the series A funding to "build a highly scalable Professional Generated Content (PGC) platform to cater to India's rapidly growing vernacular audience", a statement said.

With its proprietary mix of deep analytics and technology, HSN generates custom-made content to relevant regional audiences across India through its platforms -- SparkTV (for regional audiences) and TheBigScope. The content is currently available in five languages -- Hindi, Tamil, Bengali, Kannada and English -- and is distributed through partner platforms like JioNews, DailyHunt, Sharechat, SonyLIV, and its own app, SparkTV. "We aim to use the funds to strengthen our content delivery platform and introduce more new languages in the coming year," HSN co-founder and CEO Soum Paul said.