SMS marketing: Why do businesses prefer it?

Marketing is an important tool for any business. It is essential to market your products, and with the advent of internet marketing has become much easier and a podium for many business owners to market their products.

SMS marketing is one of the most popular tools of marketing for products through SMS or texts. SMS marketing is gaining a lot of importance as it helps the business in marketing their products so you see nowadays if you go to the malls or pay online they always ask for your number so they can SMS their products to you.

SMS marketing is trusted across businesses as it reaches out to more people, and the readability of these messages is about 80 per cent in the US. It's one of the best ways to reach to potential customers. Customers too can be sure to receive spam fewer messages, and they only receive messages they choose. 

SMS marketing has its pros and cons as well. 

PROS

Low cost

When the SMS marketing businesses send the discounts, offers, and reminders to the individuals in their phones, this becomes more personal, and it also cuts the cost relatively low. This method helps because the person gets the discounts and offers and they feel they have a personal relationship with the companies that send the SMS.

Environmentally friendly

Another reason the SMS works because this kind of service doesn't require paper and it cuts down the use of paper; hence, it’s deemed environmentally friendly. Unlike many services that require paper for promotion of their products, this kind of promotion is safe for the environment.

It’s of value

Another reason why it is so important to advertise through the SMS is that the promoter can be 80 per cent sure that the person on the other ends will check their SMS and check their inbox hence it’s a great podium to communicate with your potential buyers.

No competition

Another reason for an SMS marketing strategy is an advantage because it is underused. A consumer can get around 3,500 marketing messages daily in their email inbox. And that is a huge amount because it becomes tiring for the person to check all these marketing messages that send their way. Out of the 3,500, only a few will be opened and read, but the SMS marketing is underused and only a few company markets or advertise through SMS hence giving an upper hand to SMS marketing.

Reliability

Most of the email sent to the customers usually ends up in spam. Nowadays there are a lot of checks for spam before it reaches the customer. There are spam detectors and usually, most of the spam is deleted before it even reaches you so is the same policy with SMS. The spam SMS is checked, and only if it is not noted as spam, then it enters your mobile does making the SMS spam less.

CONS

Spam still reaches the customers

Even though spam is usually checked, yet 57 per cent of the time, the customer still gets spam messages, and this is upsetting to any customer. Getting spam emails is still tolerable, but spam SMS is not because SMS is more personal and has a far-reaching audience.

Customer chooses content

Another reason why the content is so limited in the SMS podium is that the consumer chooses the type of SMS they want to receive. This is a great disadvantage because you can't send SMS to all the customers and the customer has the upper hand here where they choose what exactly they want and what they don't want.

Short

If you want to market your product through SMS, it is much harder because it should be short. There are so many things you want to add about the product yet you’re unable to so because it is limited to a certain word limit. SMS have limited word to be precise, only 160 characters, and the SMS should be precise and creative.

It is simple

Being short is not only the disadvantage the media you send can’t be rich too because you can’t send images and multimedia messages in which you can be more creative. In the SMS marketing, you're stuck to only 160 characters, and your ideas are not tantalizing enough.

Easy blocking

There are many features in a mobile phone and blocking unknown number is also available, so when the customer receives your messages, they could easily block you if they don't want any messages from you. This can abrupt your connectivity with them.

It is not conversational

Another reason why the SMS marketing is not great for promotion is that it is not conversational and you're limited to only 160 characters and the other party can't reach out to you this is a great disadvantage.

Conclusion

Therefore you can see that SMS marketing is both great and flawed. There are numerous reasons why SMS marketing is one of the best ways to reach to consumers. The consumer would like to receive spam fewer messages from you, and that is great because they are entitled to have their own opinions, and they often don't have time to read a long email. Therefore, an SMS is the correct way of receiving the marketing of the products. Though there are many disadvantages too like why the SMS should be short and the use of images and multimedia is missing. If you want to use SMS marketing, you should be able to come up with the idea that entices the customer in 160 characters.

Finally, SMS marketing is only successful if the messages are short and spam less. People are not willing to spend their time on anything too long, and they also hate spam messages, so you have to be more careful while choosing the right words for marketing your product. The best way to market through SMS is to write an enticing 160 character SMS.