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Panasonic launches 14 models in its 4K Ultra HD TVs range

Aims to enhance viewing experience beyond visual, smart and sound. Supports integration with both Google Assistant and Amazon Alexa. Boasts features such as My Home 3.0 and Dolby vision for superior picture quality and dynamic sound.

Devdiscourse News Desk | New Delhi | Updated: 18-07-2019 20:16 IST | Created: 18-07-2019 20:16 IST
Panasonic launches 14 models in its 4K Ultra HD TVs range
Image Credit: Panasonic

Keeping superior customer experience at the helm of its product innovation, Panasonic India today launched 14 models in its 4K Ultra HD TVs range including its celebrated 4K UHD TV in the screen size of 75 inches (189 cm) addressing the needs of consumers looking for larger screen sizes. The new series is available in the range of INR 50,400 to INR 276900. Aimed at enhancing viewers' experience beyond Visual, Smart and Sound, the new series is designed to deliver Hollywood like picture quality with outstanding colour realism, contrast, brightness and impressive cinematic sound, true to the filmmaker's original vision. The new range also supports integration with google assistant and video content platforms such as Netflix and YouTube.

The new 4K range boasts premium Japanese design that adds elegance and enhances the aesthetic value of one's home interiors. The new Panasonic 4K UHD range runs in My Home 3.0, which can be customized to enable viewers one-step access to their favourite content on a large screen at ease. The feature lets users design their own home screen with Live TV, favourite apps, web bookmarks, and frequently used devices. Supporting Dolby vision that sets a completely new standard of image quality and visual experience, Panasonic TVs extend high picture supremacy in the 4K segment. Equipped with HCX processor, the new series enables a more dynamically optimized presentation that is capable of vivid HDR colours and tones. Along with 4K resolution that is a preferred format for viewing, Panasonic has been expanding its suite of HDR formats with the new range-extending multi HDR support. With an augmented offering of HDR 10, HDR 10+, Dolby Vision, HLG in picture quality, and equipped with Hexa Chroma Drive Pro, the TV reproduces life-like colours using professional colour-processing technology. In addition to the amplified picture quality, the 4K Ultra HD TVs feature upward-firing speakers that deliver Dolby Atmos audio.

Speaking at the launch, Mr. Sharath Nair, Business Head CE, Panasonic India said, "With a legacy of over 100 years, Panasonic has been enriching lives of customers through cutting edge technologies. The introduction of our new range of 4K TV's is a step forward to inspire customers to immerse into the Panasonic World of technological supremacy and elevate their overall viewing experience. The new series comes with a myriad of premium features that ensure advanced picture quality. Last year, the 4K segment contributed significantly to our overall growth in TV segment and with such advancements; we are looking at growing our market share substantially in the next three years."

With the unmatched visual, audio, and smart features, the new series of 4K TVs truly go beyond visual, beyond sound, and beyond smart.

Panasonic also offers OLED TV range with 55-inch FZ950 and 65-inch FZ1000 series priced at INR 2, 99,900 and INR 4, 49,900 respectively.

Beyond Visual

With the new 4K range, Panasonic has forayed into delivering unrivalled accuracy and detailing which is built on colour, black-level, and brightness, with a system that has been tuned by a Hollywood colourist to deliver picture quality true to the filmmakers' vision. The series features Panasonic's most powerful HCX processor along with 4K dimming, vivid digital pro, IPS Super Bright Panel, and HEXA Chroma Drive enabling accurate colour expression, and optimizing all the details of 4K resolution for an enhanced viewing experience.

Beyond Sound

Featuring a powerful, dynamic sound with cinematic surround, in addition to the minimal design of the soundbar that blends into the surrounding space and matches the TV design, the new models are focused on giving an optimal entertainment experience to viewers. With the Dolby Atmos sound technology, the sound on the new Panasonic 4K range moves in three-dimensional space, making one feel a part of the action. Going beyond sound, the new TV series offers a completely immersive cinematic experience.

Beyond Smart

Panasonic TVs extend hands-free operations through Amazon Alexa or Google Assistant-enabled device through a Panasonic ID that integrates the AI tech of the device with the seamless 4K user experience of the TV set. With this feature, a variety of operations, such as turning the power on or off and changing the channel or sound volume is carried out easily through voice commands. It is easy to operate the TV with voice commands when you are busy cooking or getting ready to leave the house. Moreover, the Panasonic Bluetooth Audio Link function connects easily to a wireless audio speaker via Bluetooth® to provide powerful sound. This combination of music and visuals add to the overall experience.

With its advanced features and Japanese technology, Panasonic 4K UHD TVs render an experiential sanctuary to viewers. The range comprises of 30 new models in the screen size ranging from 43-inch to 75-inch and will be available at Panasonic brand shops and other leading outlets across India July'19 onwards.



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