Tech Mahindra acquires US design firm Mad*Pow

IT firm Tech Mahindra Tuesday said it has acquired US-based strategic design consultancy firm Mad*Pow. The company however did not disclose the deal size.

"Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but also in the wider ecosystem world over," Tech Mahindra MD and CEO CP Gurnani said in a statement. The acquisition is expected to help Tach Mahindra boost its capabilities in customer experience and digital transformation, user experience design, behaviour change design, content strategy, mobile app and web development, data science and analytics etc, the statement said.