CAIT launches initiative to accelerate acceptance of digital payments among merchants

Traders body CAIT on Thursday launched an initiative -- Digi Vyapari-Safal Vyapari -- to accelerate acceptance of digital payments among merchants across the country. The Confederation of All India Traders (CAIT) has partnered with HDFC Bank, Mastercard, Common Service Centres (CSCs) of Ministry of Electronics and Information Technology (Meity) and Global Linkers for the initiative.

Realising that e-commerce will play an important role in business, "we will make live showroom of traders on e-commerce portal which will have integrated facilities of digital payments, logistics and live chat," CAIT Secretary General Praveen Khandelwal said. He added that the initiative is aimed at accelerating the acceptance of digital payments among merchants and linking them with e-commerce portals by creating their e-commerce showrooms.

Smita Bhagat, Head – Government & Institutional Business and e-Commerce, HDFC Bank said that the initiative will make a big difference in the lives of small traders and merchants by ensuring that they have easy access to business finance and banking resources. There are about seven crore traders in the country.

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