Cultsport signs up Jasprit Bumrah as brand ambassador

Bengaluru-headquartered integratedhealth and wellness start-up, cure.fit, on Wednesday announcedits association with pace bowler Jasprit Bumrah as the brandambassador for its premium sportswear brand, Cultsport

"Bumrah was a natural choice for us as he is an epitomeof our brand traits of precision, performance and perfection,"said Gautam Kotamraju, Head, cultsport, in a statement

On his collaboration, Bumrah said, "I am excited toassociate with a brand like cultsport that is innovating inquality sportswear and footgear made for everyday activeathletes like you and me." PTI RSROH ROH