Meritto Launches 'Campus Score' AI Visibility Tool for Universities

Meritto unveils Campus Score, an AI tool evaluating universities' digital presence for better AI-driven student discovery. Developed by Meritto AI Labs, it offers institutions insights into digital visibility, vital for AI-native students. The tool is free for all universities, promoting digital clarity in education.

In a significant move for educational technology, Meritto has launched 'Campus Score,' an AI Visibility Index aimed at assessing how well a university's online presence is understood and ranked by AI discovery systems. This tool elevates digital visibility into a key driver of student enrollment outcomes.

As AI increasingly dictates student searches and decision-making, Meritto's Campus Score offers a critical audit of a university's digital signals, translating them into a dynamic score. This score aids educational leaders in refining digital strategies, thereby enhancing their institutions' appeal in the AI-driven educational landscape.

The impact of 'Campus Score' is most evident in institutions ranking on the NIRF Top 100 list, showing considerable mid-band clustering in AI Visibility Scores. The tool highlights discrepancies between public and private institutions, particularly in areas like brand trust and student experience, providing a tailored roadmap for improvements.

(With inputs from agencies.)