Mahindra's 'Hearts to Bravehearts' Salutes Military Heroes with Nationwide Campaign

Mahindra & Mahindra Ltd. has launched 'Hearts to Bravehearts' to commemorate the 25th anniversary of the Kargil War victory. The initiative encourages citizens to express their gratitude to the Indian Armed Forces through letters, poems, and sketches, which will be delivered to military stations across the country.

Mahindra & Mahindra Ltd., India's leading SUV manufacturer, has unveiled 'Hearts to Bravehearts', a campaign to mark the 25th anniversary of India's Kargil War victory. The initiative invites citizens to express gratitude to the Indian Armed Forces through various creative means, using Mahindra's extensive network.

Partnering with Indian Post, the campaign will see convoys of Mahindra SUVs travel over 10,000 km, carrying citizens' messages to military stations and war memorials across the country, culminating at the Kargil War Memorial.

Veejay Nakra, President - Automotive Division, M&M Ltd., stated that this initiative celebrates the freedom and peace secured by the nation's heroes. The campaign also includes extensive social media engagement to amplify the collective voice of gratitude towards the armed forces.