Taneira and Goonj: Transforming Sarees for Rural Empowerment

Taneira, a TATA product, partners with Goonj for the 'Exchange, Elevate and Empower' initiative. Starting from July 10th, it encourages customers to donate cherished sarees for rural development, in exchange for discounts on new merchandise. Goonj repurposes these sarees to support rural women, promoting sustainable and responsible living.

Taneira, a TATA product, has announced its partnership with Goonj for the new 'Exchange, Elevate and Empower' initiative. This program invites customers to donate their sarees for rural development, starting on July 10th. Participants will receive discounts on new products, making it a win-win for all.

The contributed sarees will be repurposed by Goonj to reward women across rural India involved in local development efforts. This initiative aims to enable customers to engage in responsible giving and sustainable consumption while enjoying diverse saree selections.

For each saree donated, Taneira offers a 10% discount on new products, available both in-store and online. Goonj will repurpose these sarees for various uses, including wedding kits for rural women. The combined initiative encourages appreciation of India's textile heritage and mindful consumption.