D'Décor Unveils 'Sansaar': A New Era in Sustainable Home Décor

D'Décor, a leader in home décor fabrics, has launched its new brand, Sansaar, across 350 stores. Featuring Bollywood superstar Ranveer Singh in its TVC, Sansaar emphasizes sustainable living with premium, minimalist home décor fabrics. The brand aims to blend style with environmental consciousness, offering a diverse range of products crafted in India.

D'Décor, a trailblazer in home décor fabrics, has unveiled its latest brand, Sansaar, with a nationwide retail launch across 350 stores in 50 cities. The new brand focuses on conscious living, offering home décor fabrics that are both fashionable and environmentally friendly.

Preceding the launch, Sansaar rolled out a new TV commercial starring Bollywood's Powerhouse, Ranveer Singh, who is also the brand ambassador. The commercial in tune with the tagline 'Live Consciously,' encapsulates Sansaar's commitment to mindful living and its impact on the environment, underlining Singh's alignment with the brand's ethos.

Sanjana Arora, Business Head of Sansaar, shared, 'We are proud of our premium, minimalist fabrics crafted in India and excited to present them in major cities through our network of exclusive retail outlets.' She emphasized the brand's focus on quality and sustainability, aiming to enrich homes responsibly.

Echoing this sentiment, Sarah Arora, Creative Director, highlighted Sansaar's blend of artistry, quality, and innovative design. Ranveer Singh expressed his alignment with Sansaar's vision of homes as reflections of values and aspirations.

Mr. Sanjay Arora, Managing Director of D'Decor Exports Pvt Ltd, reiterated Sansaar's dedication to combining style with sustainability. The brand's extensive collection promises to elevate living spaces with elegance and environmental consciousness.

(With inputs from agencies.)