Fashion Giants URBAN REVIVO and BENLAI Expand Their Global Presence

URBAN REVIVO (UR) opens two new stores in Malaysia and plans two more. BENLAI, another FMG brand, will open its first store in Thailand this year. FMG's CEO, Richard Tang, highlighted their global expansion strategy. UR and BENLAI focus on combining fashion with sustainable, technologically advanced fabrics.

URBAN REVIVO (UR), renowned for its exquisite designs, has recently opened two new stores in Malaysia. Building on this momentum, UR is set to unveil two additional stores in Mid Valley and Sunway come September and November.

In line with Fashion Momentum Group's (FMG) global strategy, another FMG brand, BENLAI, will also expand its presence. Known for focusing on technology and sustainable fabrics, BENLAI plans to open its first store in Thailand in the fourth quarter of this year.

Richard Tang, CEO of International Business at FMG, noted that this year is pivotal for FMG's international efforts. The new UR stores, each over 20,000 square feet, will solidify UR's presence in Malaysia and set the stage for further growth, including ventures into New York and London.

BENLAI will launch its debut store in Bangkok's One Bangkok, covering over 13,000 square feet. The brand aims to redefine casual wear with performance technology and sustainable fabrics, emphasizing comfort and functionality.

Tang affirmed that FMG is dedicated to offering a superior shopping experience globally, with more stores planned in Malaysia, Thailand, and beyond.

Founded in 2006, URBAN REVIVO aims to make high-quality fashion accessible to all, boasting over 400 stores across multiple countries and a robust online presence.

(With inputs from agencies.)