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Singer Shalmali Kholgade talks about art of making music videos


Singer Shalmali Kholgade, who wore shimmering hot pants with a crop top in the latest song "Khullam Khulla", featuring Diplo and Vishal Dadlani, says it's important to complement the music visually. The indie pop diva exudes confidence in the outfit which also gives a retro feel. "It's not so much a need to ace the fashion game as it is to complement the music visually," Shalmali told IANS of her choice to look for the song's video.

"I really think a musician has to send visual cues to their listeners in order to have the character to the music they are representing. To me, a music video must speak the vibe of the song -- that is to say, it should highlight what the lyrics and production of the composition are saying," she added.

So whether it is for "Khullam Khulla" or for any other of her songs, Shalmali says she only thinks about how the music makes her feel and she goes with that like the look. "If the song demanded overalls, I would give it that. But I guess to bring out the beach party look for this song, I went with embellished shorts and a cropped spaghetti with messy hair and a bandana," she said. The singer is known for tracks like "Pareshaan" and "Balam Pichkari" in Bollywood.

(With inputs from agencies.)

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