The Rise of 'Brat': A Cultural Phenomenon

The term 'brat' has been named Collins Dictionary's 2024 word of the year, stemming from Charli XCX's album that embodies a confident, independent lifestyle. It has sparked global conversation as a cultural phenomenon, with its appeal resonating as a summer ideal.

The word of the year for 2024, as announced by Collins Dictionary, is 'brat', a term that gained prominence through Charli XCX's sixth studio album titled the same. It symbolizes an attitude marked by confidence, independence, and hedonism.

In the summer of 2024, 'brat summer' became a widely discussed cultural concept, transcending its origins as an album title to become an aesthetic and lifestyle choice globally. This term's impact reflects its resonance with a wide audience.

Collins Dictionary's annual review also highlights other emerging words, such as 'era', inspired by Taylor Swift's tour, and phrases like 'anti-tourism', indicating a shift against mass tourism. The inclusion of words often utilized by Gen Z and Gen Alpha underscores the evolving linguistic landscape.