Revolutionizing Viewer Engagement: Zupee's Bold Collaboration with KBC

Zupee is set to transform viewer interaction by partnering with the quiz show 'Kaun Banega Crorepati' (KBC) to allow audience participation through its app. This innovation in skill-based gaming merges entertainment with technology, offering weekly prizes and amplifying the concept of knowledge-based competition.

Zupee, a trailblazer in India's skill-based gaming industry, has taken a significant step by collaborating with the iconic quiz show 'Kaun Banega Crorepati' (KBC). This partnership allows audiences to actively engage with the show through the Zupee app, participating in the 'Ghar Baithe Jeeto Jackpot' contest.

Spanning seven weeks from January 24, 2025, participants can win weekly prizes of ₹1 lakh. The collaboration seeks to merge entertainment with skill-based gaming, offering a new dimension to how audiences consume televised content.

Zupee's alliance with KBC represents a broader vision of integrating interactive technology with mainstream media, potentially reshaping the landscape of Indian television by spotlighting public intellect and rewarding knowledge-based skills.

(With inputs from agencies.)