Human After All: Unmasking the Human Side of Rugby's Elite

Bupa's Human After All campaign captures personal health journeys of New Zealand's rugby stars, shedding light on mental and physical struggles. The initiative highlights the importance of health conversations and showcases players beyond their athletic personas, aiming to break stigmas and inspire global dialogue.

Bupa, the official healthcare partner for the All Blacks and Black Ferns, has unveiled a groundbreaking initiative titled 'Human After All: The Alternative Team Photo'. This compelling photo series delves into the personal health and wellness narratives of New Zealand's rugby legends, rendering a spotlight on the oft-untold struggles faced by these athletes.

The campaign, which enlists former and current stars from the iconic All Blacks, All Black Sevens, Black Ferns, and Black Ferns Sevens, draws on Bupa's research indicating that young adults see role models as catalysts for positive health transformation. The narratives reveal the human stories lurking behind the jerseys, confronting issues like anxiety, loss, and serious health conditions.

Among the personal tales is Black Ferns legend Ruby Tui's assertion that athletes' personal health journeys deserve attention alongside their public achievements. The poignant reflections enable broader conversations about health, drawing on the experiences of figures like Aaron Cruden and Maiakawanakaulani Roos. The campaign underscores the importance of open, honest health dialogues on a global scale.

(With inputs from agencies.)