Simpolo's 'Live Lavish' Campaign Redefines Luxury Living

Simpolo Tiles and Bathware has launched its 'Live Lavish' campaign, featuring Hrithik Roshan, to redefine luxury living in India. The campaign highlights the importance of creating beautiful, durable spaces that inspire and require low maintenance. It aims to reach a broad audience across various media platforms.

Simpolo Tiles and Bathware, a leading name in India's luxury ceramic tiles and bathware industry, has unveiled its latest campaign, 'Live Lavish', featuring popular actor Hrithik Roshan. This initiative seeks to redefine what luxury living means by promoting homes that are not just glamorous, but also durable and easy to maintain.

The campaign's flagship TV commercial, set in a modern and aspirational environment, articulately encapsulates the brand's philosophy. Rather than relying on overt product displays, the commercial places Roshan at its core, emphasizing Simpolo's dedication to delivering beautiful and enduring surface solutions.

Speaking on the campaign, Bharat Aghara, CMO of Simpolo Group, expressed that the brand's ethos of innovation and design excellence aligns perfectly with this new vision of luxury. Hrithik Roshan echoed this sentiment, emphasizing the campaign's theme of enjoying a dream home without limitations. The campaign will be showcased across various platforms, targeting a diverse audience that includes homeowners and design enthusiasts.