Tribute to the Master of Words: Piyush Pandey's Legacy

Maharashtra Chief Minister Devendra Fadnavis paid tribute to advertising icon Piyush Pandey, highlighting his remarkable impact on Indian advertising. Known for creating the BJP's 2014 election slogan, Pandey's work left a lasting impression on Indian culture. His passing marks the loss of a gifted writer and insightful personality.

Maharashtra Chief Minister Devendra Fadnavis on Friday paid homage to the iconic Indian advertising figure and writer Piyush Pandey, lauding him as a 'master of words' and a 'perceptive personality'.

Pandey, renowned for crafting influential campaigns such as the BJP's 2014 slogan 'Ab ki baar, Modi sarkar', passed away at 70 in Mumbai.

Fadnavis emphasized Pandey's transformative impact on Indian advertising and his talent in embedding cultural richness into succinct, memorable phrases. Mourning his loss, Fadnavis expressed condolences to Pandey's family, acknowledging his indelible contributions to art, culture, and creativity.

(With inputs from agencies.)