Heritage Foods Expands into Health-Focused Ice Cream Market

Heritage Foods Ltd acquires a 51% stake in Peanutbutter and Jelly Pvt Ltd, the owner of ice cream brand Get-A-Way, for Rs 9 crore. The acquisition aligns with Heritage Foods' Vision 2030 strategy to extend into functional foods, tapping into India's premium dessert sphere.

Dairy giant Heritage Foods Ltd has announced its acquisition of a 51% stake in Peanutbutter and Jelly Pvt Ltd, the company behind the health-centric ice cream brand Get-A-Way, for Rs 9 crore.

The acquisition, pending completion within 45 days, is part of Heritage Foods' ambitious Vision 2030 strategy aiming to diversify beyond traditional dairy products.

Get-A-Way is known for its high-protein, no-sugar-added ice creams, catering to health-conscious consumers in India's growing premium dessert market.

(With inputs from agencies.)