Patanjali Enters Russia: Boosting Wellness and Cultural Exchange

Baba Ramdev's Patanjali Group has signed a Memorandum of Understanding with the Russian government to facilitate its entry into the country. The MoU aims to promote health, wellness, and cultural exchange between the two nations, including health tourism and the promotion of Indian brands in Russia.

In a significant move towards boosting international wellness and cultural engagement, Yoga Guru Baba Ramdev-led Patanjali Group has entered the Russian market through a Memorandum of Understanding signed with the Russian government.

The agreement, announced on Saturday, intends to expand Patanjali's offerings in health and wellness, promote health tourism, and initiate collaborative cultural exchanges. Baba Ramdev highlighted Russia's existing interest in yoga and Ayurveda, calling this partnership a gateway to sharing these practices globally.

Russian official Sergey Cheremin emphasized their goal to integrate Patanjali's wellness practices into Russian lifestyles, creating healthier communities. The MoU also includes plans to promote major Indian brands in Russia and vice versa.

(With inputs from agencies.)