Sara Ali Khan Joins Longines: A Fusion of Elegance and Legacy

Since her debut in 2018, Sara Ali Khan has become a standout actress in Indian cinema with hits like Simmba and Atrangi Re. Now, she's the new 'Friend of the Brand' for Longines, aligning with the brand's values of authenticity and elegance, strengthening its historic ties with India.

In 2018, Sara Ali Khan emerged as an admired talent in Indian cinema with her debut in Kedarnath. Since then, through standout performances in successful films like Simmba and Atrangi Re, she has won the hearts of both critics and audiences, showcasing her versatility and charisma.

A Columbia University graduate in history and political science, Khan is not only recognized for her acting skills but also for her intellect and authenticity. She recently joined Longines as a 'Friend of the Brand', a decision that resonates with her admiration for the renowned company's values of timeless elegance, legacy, and precision.

Established in 1832 in Saint-Imier, Switzerland, Longines has a longstanding association with India, dating back to its first sale in 1878. Known for its elegant timepieces and its affiliation with sports championships, Longines strengthens its historical connection with India through Khan, blending Swiss watchmaking tradition with modern Indian elegance.

(With inputs from agencies.)