Every Second Counts: Casio India's Initiative for Elderly Care

Casio India, in collaboration with SHEOWS, launches 'Every Second Counts', a CSR initiative to support abandoned elderly in India. The project involves QR-based donation platforms to raise funds for elder care, enhancing SHEOWS' mission to provide shelter, healthcare, and dignity to senior citizens.

Casio India Co. Pvt. Ltd. has introduced its corporate social responsibility initiative, 'Every Second Counts', aimed at supporting destitute and homeless elderly in India. The effort is a collaboration with SHEOWS, an NGO dedicated to providing care for abandoned elders in regions like Delhi NCR and UP.

This initiative uses QR-based digital screens across Casio's stores to enable direct donation access for customers, raising awareness and funds for elder care. This partnership fortifies Casio India's ongoing commitment to assist SHEOWS in providing essential support and dignity to disadvantaged seniors.

The collaboration not only marks a significant corporate-NGO partnership but also aims to ensure quality healthcare and living conditions for over 400 elderly residents across SHEOWS facilities. Casio India's leadership emphasizes creativity and contribution as keystones in fostering societal impact and compassion for the elderly community.

(With inputs from agencies.)