Flavors of Uttar Pradesh: ODOC Scheme to Spotlight Regional Cuisines

Chief Minister Yogi Adityanath launches the 'One District-One Cuisine' scheme to promote Uttar Pradesh's diverse culinary heritage globally. Inspired by the success of the ODOP initiative, ODOC focuses on branding, quality, and food safety, while enhancing economic empowerment and employment for local artisans and entrepreneurs.

Uttar Pradesh's Chief Minister Yogi Adityanath has unveiled the 'One District-One Cuisine' (ODOC) scheme to globally promote the state's rich culinary heritage. An official statement revealed this decision was taken during a meeting led by the Chief Minister, building on the previous success of the One District One Product (ODOP) initiative.

This new scheme aims to showcase the unique flavors and traditions of each district, such as Mathura's peda and Varanasi's launglata, by organizing branding efforts both nationally and internationally. The initiative seeks to sustain livelihoods for traditional artisans and small entrepreneurs, with a focus on quality and safety standards.

ODOC will emphasize technologically advanced branding and packaging, integrating local culinary identities into a cohesive global strategy. The program also aims to foster local economies and jobs, while boosting tourism and export potential through strategic marketing and packaging innovations.

(With inputs from agencies.)